You don’t have to be a Monica Geller-style neat freak to end up on #laundrytok. As the name states, it’s a section of TikTok dedicated to cleaning your clothes at home. For a while now, a breakout star of #laundrytok has been an extravagant detergent made in the small city of Tyler, Texas.

Aptly named the “Diva Glamorous wash” from the Tyler Candle Company, this detergent is pricier than your average Tide or Gain. But reviewers say the dreamy, luxury perfume-like scent turns the endless, thankless chore of laundry into a spa-like experience that stays on your clothes and makes the whole house smell good. The definition of quiet luxury, one reviewer describes it as “What I imagine Oprah Winfrey’s cardigan sweaters smell like.” And today, three sizes of this prized cleaner are up to 30% off at Walmart, dropping them to the lowest price you’ll find them on the internet.

To get in on this laundry discourse, I tried a mini bottle of the Diva wash. The scent is unmissable — a little floral and fruity, but not sugary or sticky-sweet, rounded out by amber and chocolate, making it warm and soothing.

You could smell it from the bottle even with the cap closed, and it filled my dark, dingy basement as my clothes were washing. I’d compare it to a cashmere- or amber-scented candle, woody and inviting, not “teen who just got their first bottle of Victoria’s Secret’s Love Spell.” Many reviews compare the smell to a perfume or cologne and say friends and strangers compliment the scent. One user said learned about this wash after asking the hospital employee who was taking their blood what fragrance she was wearing.

It’s a popular move to use this soap on linens, with a ton of reviewers citing their guests’ endless compliments on their towels and bedding. Reviewers also say the soap is great for clothes worn during manual labor, sports or general stink-inducing activities. And while gendered stereotypes are tired, it feels important to note many reviews say husbands/dads/men enjoy the scent and don’t find it “feminine” or overpowering.

A transparent, phosphate-free laundry detergent, Glamorous Wash works for hand- and machine-washing, including high-efficiency machines. Again, it has a big price tag, but the videos and reviews stress that a little goes a long way.

Some even mention watering the detergent down in a spray bottle and using it as a spritz on clean clothes. I used the recommended amount for a load of clothes: three ounces, or about a third of a cup. It was almost the entire tiny container, but I wanted to see the wash in full action. I didn’t mix it with any other soap, and used it on a load of dark cotton, including a well-worn sweatshirt that was getting a little ripe, and it made my clothes super soft and fragrant. As the reviews said, the smell lasted well into the next week, even though I was wearing my beloved sweatshirt more often than I’d like to admit.

I used the last little bit in the container as a smell booster on another load of laundry, along with a cup of my usual grocery store bottle of detergent. The smell was still super strong and long-lasting, even when “watered” down with the other soap.

As someone who puts off doing laundry as much as possible, the longevity of the scent makes this detergent an appealing investment. Knowing that my well-worn clothes will smell like small-batch, hand-poured soy candles all week instead of an unshaved armpit: Who can put a price on that?

And if you’re someone who enjoys laundry, or actually does it regularly, you’ll be glad to upgrade your weekly chore into a luxurious treat.

Check out these promising reviews of the Tyler Diva Glamorous Wash to hear even more praise.

“I first smelled this detergent when a hospital employee came in to take some blood. I asked her what perfume she was wearing. She shared with me this detergent. I came back home and immediately ordered it from Wal Mart. I figured it wouldn’t clean. Wrong! It cleans beautifully! The smell is AWESOME. I would highly recommend this.” — Sandi

“I use this on all my towels and sheets. It doesn’t take much, add it into my regular detergent at about 3:1 and the fragrance is subtle yet rich. Anyone who stays in my guest room asks how I get everything to smell so fresh and clean.” — Lolo

“I learned about this product from a coworker who uses it and smells so fresh. I told her she was a walking air freshener but this stuff smells great and wish I had found out about it sooner.” — Anthony

“This is the best detergent! I use for bedding and delicate items. I always get a ton of compliments on the way I smell. I mix it will a clear unscented detergent to stretch it out longer since it is so pricey.” — KC2014

“Best smelling detergent ever. It makes the entire house smell so awesome. It does a great job on cleaning the clothes as well! I actually even put a little bit in a spray bottle with water and spray on my clothes and use it as perfume yes! It smells that good!” — Carla

“I love the scent this gives my clothes. I normally use a small amount in with my regular unscented detergent. The scent is long lasting and fresh. It works great in men’s clothes who work physical labor. It keeps them smelling fresh all day.” — Walmart customer

The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there’s an exception, we’ll tell you why.)